The Client

HeadTrainer is a mobile application designed to be a fun and engaging way for kids and adults to train their brains with enhanced athletic performance as the end goal.  Developed in partnership with Sports Science Institute at Duke University, the application is endorsed by athletes such as Jose Bautista, Alex Morgan, Richard Sherman, and Dale Earnhardt Jr., among others.

The Brief

Studio 1344 was brought onboard by the braintrust behind HeadTrainer to provide services including developing brand strategy, creating various concepts, and standardizing the final identity by establishing brand guidelines.

Before entering the project, the HeadTrainer team had been using a placeholder design that represented the multi-sport appeal of the application.  While the final product doesn’t deviate too much from look and feel of the original, the entire design was reengineered and optimized to be effective across a wide arrange of media platforms.

The final design is supported by an extensive file library along with a detailed brand manual to help ensure correct implementation of the HeadTrainer brand.