In late 2013, we were approached by CCSD59’s Director of Communications and Design, David Pohlmeier, about the opportunity of creating mascots for all 15 schools within the district. The finished designs would need to launch simultaneously with the district’s new web presence in time for the new school year the following summer. Stylistically, the mascots had to be fun and win the approval of both the students and their parents, so we jumped at the opportunity to work with CCSD59.
We started each school with some rough sketches that we sent over to David, who would narrow the concepts down to the three ideas. Those three ideas would soon become three refined sketches, and those drawings were later presented to the student body of each school to vote on for their favorite. The winning mascot was then illustrated, supporting type and secondary marks were created, and finally the entire family of marks were assembled into a branding sheet and sent over to the schools to be implemented.