We were approached by Central Christian College (McPherson, KS) in early 2012 with the opportunity to rebrand their Athletic Department. Known as the Tigers, CCC’s athletic programs have a rich history dating back to 1964 (the college itself dates back to 1884, making it the oldest junior college in Kansas). Unfortunately, Central Christian’s Athletic Department believed that their old logos failed to represent the school or connect with their athletes, students, or alumni in a meaningful way; our mission was to change that.
The cornerstone of the Central Christian Athletics brand is the tiger. We began the process by sketching out several tigers and presenting them to the athletic department. After careful deliberation, the leaders, coaches, and athletes in the athletic department chose a sketch that embraced the spirit of CCC’s original logo, but brought the tiger into the modern era.
After that decision, we then went through several revisions of the side-facing tiger until we reached the final design.
THE VICTORY BELL
Central Christian College’s motto is: “It’s a Central Thing.” Using that as inspiration, we wanted to bring one of CCC’s most-heralded traditions into the athletics’ brand; thus we created a set of special designs of the school’s Victory Bell.
The Victory Bell sits on Central Christian’s campus and is rung by CCC teams following a big win over rival schools. It is a tradition cherished by Central Christian coaches, players, and students alike.
Our vision was to create a special design to reward CCC athletic teams that have succeeded in ringing the Victory Bell and giving them a reminder in what they have accomplished during their time at Central Christian College.